Blocking Advertisements

Block ads to improve performance

The Short Version

  • Download the Chrome Extension called “Ad Block Plus” and install it.

The Long Version

When you visit a web page, any web page, what you are doing is downloading the page into your computer. For example, if you go to “news.com”, your browser is requesting the contents of the web page “news.com”. What you may not know is the contents of that page, after arriving at your computer, will also download one or more advertisements, possibly many advertisements. The advertisements you see on the page don’t necessarily come from the site you are visiting. They come from parts unknown.

To make matters worse, you are also bringing in many other things hidden in the background. All of this activity makes the web page appear slowly. The more background junk, the slower the website appears. It’s getting worse and worse as websites are desperate for money from advertising. The web page may not work until all this garbage is running on your computer. Therefore, it stands to reason – no advertisements, faster Internet.

So, how do we block the advertisements?

There is software out there called “Ad Blockers” that does what it says – blocks advertising. Since your computer does not have to spend time downloading those advertisements, the website appears much faster. It’s not improving the performance of your computer, just reducing the amount of work the browser must do to show the web page.

There are many types of ad-blockers available – some very aggressive and some not so much. Many websites have a lot of background processes that slow things down including advertisements, tracking cookies, data collection, scripts, etc. Aggressive ad blockers block all of it or nearly so. Less aggressive blockers block the most egregious but let some of it run.

So, why would you not automatically use the most aggressive blockers? Well, first and foremost, the website might not work. Things don’t show that should or the page is displayed improperly. The aggressive blockers allow you to pick and choose what to show or run and what not. The problem is that you have to know what to select and what not to. We have found this is a big pain for people that just want it to block ads and not have to decide what to allow/not allow on every page.

Because of that, we don’t recommend the most aggressive blockers for average users who just want it to work with minimal to no decision making. The aggressive ad blockers are there for people that like to tweak on that sort of thing, but not the rest of us. We recommend the program called “Ad Block Plus”. It’s not 100% effective at blocking everything, but goes a long way to improving Internet performance without requiring you to do much of anything.

Things To Know

  • Ad blocking improves overall Internet performance.
  • Ad blocking lessens the chance of junk, infectious, or malicious software getting installed by blocking ads that trick you into clicking on them.
  • With “Ad Block Plus”, no maintenance or decision making is required other than perhaps turning it off for specific websites that demand it.
  • Some websites will not allow you to view them with an Ad Blocker running or simply may not work. In those cases, it’s easy to disable the ad blocker for that site only. It will remember to not block ads for that particular website the next time you visit. All the while continuing to block advertisements on all other sites.
  • Most websites make their money showing advertisements. Blocking ads is controversial that way, but our position is that there is so much garbage out there that it’s become mandatory.
  • Ad blocking on phones and tablets does not work the same as computer and laptops. This article does not apply to phones and tablets, although everything said here holds true for tablets and phones. The problem is that ad-blockers don’t install and run nicely on mobile devices the way they do on computers and laptops.
  • Windows 7 is ending support in January. Anyone running Windows 7 and 8 should upgrade to Windows 10. This article is focused on those running Windows 10 and the Chrome browser. We do not recommend Internet Explorer because it’s no longer supported and is very outdated. If it works for you, feel free to continue using IE. It’s still offered in Windows 10 and works the exact same way, for now.

Installing Ad Blocking Software

Install Ad Block Plus Into Chrome

  1. Start Chrome normally.
  2. Click the three vertical dots at the upper right.
  3. Click ‘More Tools’ > Extensions
  4. Click “Extensions” at the upper left
  5. Click “Open Chrome Web Store” at the bottom of the fly out menu.
  6. At the upper left, search for ‘adblockplus’.
  7. The current Ad Block Plus logo looks like this:
    AD Block Plus Logo
  8. Click the blue ‘Add to Chrome’ button on the right side of the extension description.
  9. Click “Add Extension” at the prompt.
  10. Wait a moment and you should see the Ad Block Plus icon at the upper right corner of your Chrome browser.
    Image of the Ad Block Plus Browser Icon
  11. At this point, you may stop. However, if you wish to enhance Ad blocking, continue on.
  12. Right click the ABP icon and select ‘Options’.
  13. Un-check the box called ‘Allow Acceptable Ads’.
  14. You may exit the Ad Block Plus Settings tab or restart Chrome.
  15. You are done installing Ad Block Plus.

Installing Ad Block Plus Into Microsoft Edge

Microsoft Edge has taken over the duties of Internet Explorer. Its found on Windows 10 only, which everyone should be running. Microsoft, in their infinite wisdom chose toe make the icons to start Edge very similar, adding to the confusion.

The Edge icon is on the left. Internet Explorer on the right. Again, we are no longer recommending Internet Explorer. Too many websites don’t work properly when using IE to view them.

Image Comparing IE and Edge icons
Edge is left. Internet Explorer is right.

To install Ad Block Plus in Microsoft Edge do the following:

  1. Start Microsoft Edge normally.
  2. Go to adblockplus.org.
  3. Click the green “Get Adblock Plus for Microsoft Edge” button.
  4. If you are pompted to create an account at any time, you do not need to. Cancel or “X” out of the prompt.
  5. Click the blue “Get” button on the right.
  6. Click “Install” if prompted or if the button is showing.
  7. Again, if prompted to log in, just cancel or click the “X” at the upper right.
  8. Click “Launch” when done.
  9. Click the blue “Turn it on” button when prompted.
  10. You should see the following icon at the upper right corner of Edge
    Image of the Ad Block Plus Browser Icon
  11. At this point, you may stop. However, if you wish to enhance Ad blocking, continue on.
  12. Right click the ABP icon and select ‘Manage’, then “Options” at the bottom..
  13. Un-check the box labeled ‘Allow Acceptable Ads’.
  14. You may exit the Ad Block Plus Settings tab or restart Edge.
  15. You are done installing Ad Block Plus.

Turn off Ad Block Plus for a single website

Sometimes a website will demand you turn off the Ad Blocker before you can view the site. You may turn it off or simply no enter the site. Sometimes you can cancel or exit the warning prompt and it will allow you to enter the website normally.

However, to turn off the Ad Block software just for one particular site, do the following:

  1. Left click the red stop sign at the upper right with the ‘ABP’ letters inside.
  2. Click the blue button labeled “Block ads on:”
    Image Turn off Ad Block Plus
  3. The Ad Block Plus icon turns gray to indicate it’s disabled for this site.
  4. Clicking “Refresh” will reload the page without the Ad Blocker running just for that sight. It will remember it the next time you visit the same site.
  5. You may turn it back on by clicking the gray “ABP” icon and select the red button and click “Refresh”. The site will load with the Ad Blocker program enabled.

Turn off Ad Block Plus everywhere

If you need to turn off Ad Block Plus completely, do the following:

Chrome

  1. Right click the “ABP” icon at the top right corner and select “Manage”.
  2. Click the blue slide switch to make it gray.
  3. The icon will disappear and not be running. To re-anable, continue on.
  4. Click the three vertical dots at the upper right > More Tools > Extensions
  5. Find the Adblock Plus panel and click the gray slide switch to turn it on.
  6. Exit the Extensions tab or restart the browser.

Microsoft Edge

  1. Right click the “ABP” icon > Manage
  2. Click the blue slide switch labeled “Turn on to start using”.
  3. The icon will disappear and not be running. To re-enable, continue on.
  4. Click the three horizontal dots > Extensions.
  5. Click the gray slide switch for the Adblock Plus at or near the top.
  6. The “ABP” icon will re-appear.

Contact us with any questions!

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